Donald Trump's reality show, "Apprentice L.A.", is sponsored by Lexus. Contestants are driven in these luxury vehicles and many commercials are for the company. This match seems perfect. Lexus is a brand that embodies class and style. Donald Trump is one of the wealthiest men in the world and everything he touches seems to turn to gold. In an episode, Donald is shown driving a sporty car that is NOT a Lexus. The car he was driving appeared to be a Bentley. http://www.productplacement.biz/ So what happens when celebrity spokespeople don't use the product? The original product placement is weakened and consumers don't associate the product with the spokesperson. Last season on The Apprentice, Arby's was a big advertiser. Mr. Trump stated that he loved their sandwiches, but never actually ate one on air.
With companies including Dial, GNC, Home Depot, Priceline.com, and Ralphs, I wonder if "The Donald" will continue to use competitor's products on the show and in real life. If I was a company spending millions of dollars to be associated with Donald Trump, I would want him to actually use my products. The Apprentice's ratings are falling dramatically, but advertisers still want their products associated with the show. It seems like the show has gotten repetitive and viewers are bored. Will as many companies want in next year? Will the show even be around next year? If so, will Trump come out with a new reality show?
1 comment:
5 points - 1 post for the week
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