Second Life Locations

Today in my Audience Research class our teacher had us visit a few location in Second Life. These locations varied. LeoBurnett is a professional company from the real world. Their SL island was interesting. It featured a large treehouse and lots of open space. I imagine that they hold conferences there and allow employees to chat with visitors. The treehouse was confusing. I wasn't sure of the purpose of it. There was also very little to do on the island.

Paper Couture is a company that started online. On their SL island you can go into their beautifully decorated store and buy clothing for your avatar. I enjoyed this location because I felt like I was in a store. There were mirrors and fireplaces to make it look attractive. You can also visit the company's website. I understood the purpose of this location and enjoyed looking around.

Kawaii Ku is a fan built island. When I was first teleported there I felt like I was in a cartoon world. There was a rainbow overhead and giant colorful flowers. Everything was oversized and it looked like an Asian cartoon. Each building had a different theme. They had pictures on the walls that looked like Asian trading cards. Some were animals while others were racy women. When you passed through a tunnel the island went from happy to slightly frightening. Part of the city was underwater and it looked dirty in general. There was more to do at this island and interesting things to look at. I'm not sure what the purpose of the island was, but I enjoyed being there.

If my company was to open in Second Life, I would tell them to design their island so that it represented their image. Paper Couture did this well. I understood exactly what the company was and the upscale image. I would also tell them to create many different things to do. If there is lots to do, people will like to spend their time there. The island should also be decorted well and feature employees to help visitors understand the company.