As a interior design lover and overall sappy television enthusiast, Extreme Makeover: Home Edition is one of my favorite shows. http://abc.go.com/primetime/xtremehome/Every week the show gives a deserving family a new home along with bonus gifts like cars, computers, and flat screen TVs. Episodes are filled with product placements and brands seem to rule the show. Kenmore and Sears supply much of the appliances and home accessories. Dishwashers are Kenmore dishwashers. Ford is also a major giver on the show. Most families get a new car (or two!) An appearance on the show gives companies a good image. They are helping out an American family and getting publicity while doing it. The show's host, Ty Pennington, also uses the show to promote his home collection.
The show's website has a section called "As Featured On...". This section allows viewers to view everything used in each episode and see contact information for each company. Many of the products are divided into the rooms that they were used in. Extreme Makeover: Home Edition gives the American public a chance to see dream homes and dream accessories. The budgets seem endless and the designs are overwhelming. The entire show is an advertisement, but better! The product placement is obvious. They aren't trying to hide that fact. When I'm watching the show the products look so innovative and fashionable. The show's designers make each room look picture perfect. I can't help but want what the show presents. As a consumer, I'm doing exactly what companies want me to do. Ford has a special in-house product placement group called Ford Brand Global Entertainment. This group specifically handles all product placement. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=55315 With huge organizations controlling product placement, the plugs will only get bigger from here.
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