We have all seen the product placements in NFL football. America's obsession with the game has companies paying millions of dollars in product placements and advertisement. But what is product placement like in other countries?
Although football is one of the leaders in advertising, other sports are catching on to the trend. In Canada, hockey is huge!! Vancouver defenceman Willie Mitchell recently used BladeTape. It is a product that you can put on your hockey stick that helps keep it last 15 games longer than without it. CBC showed close ups of the product. http://www.canada.com/vancouversun/news/business/story.html?id=8b3b68c9-38af-44a3-b60e-935461e8602d&k=74246
Richard Findlay, the inventor of the product, is a big hockey fan and loves the fact that his product is being used by big stars. He also loves the fact that the product is shown to people all over the country. "The phone is so busy I can't get out of the office," says Findlay. In the first six months, BladeTape has done more than $100,000 in sales. BladeTape has been used by many NHL players as well. Findlay hope that eventually a company like Nike or Easton will see how great the product is and want to buy it.
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