Celebrity Cars

Shows such as E!'s Talk Soup and The Daily 10 specialize on celebrity news and trends. Websites including TMZ.com also specialize in America's obsession with celebrities. When people's lives become topics for television shows, product placement will surely be introduced.

One way that car companies show their products is through popular celebrities. Honda recently introduced the first Hydrogen powered vehicle. In order to gain coverage, they gave one to seventeen year old Q'orianka Kilcher. The young girl was the star of "The New World". http://world.honda.com/news/2007/4070307FCX/The Honda FCX is the first hydrogen powered car with zero emissions. “As a young person today, I feel it is important to take initiative toward seeking positive solutions and stepping up the quest toward clean energy and environmental preservation,” said Q’orianka Kilcher. “When I first started pursuing my dream of a zero emissions vehicle as my first car, it seemed like a pretty unrealistic dream. With Honda’s innovation and support, my dream of helping the environment became a reality!"

Seinfeld creator Larry David supports awareness of global warming by driving his hybrid Toyota Prius. He drove his car to red carpet events and even on his HBO hit show called Curb Your Enthusiasm. David used product placement to educate viewers about hybrid vehicles. The exposure made the Prius one of the most popular new cars of the year. Last year, David even gave away his Prius to a member of a Stop Global Warming activist group. http://www.usatoday.com/life/people/2006-05-04-larry-david_x.htm .