Product Placement All Over the World

Early this morning, Israel's largest cell phone company, Cellcom, reported that they would launch an ad-funded game service. Cellcom subscribers will now be able to download free games onto their cell phones. The only catch is that they have to watch advertisements throughout the games and many of the games include product placement and/or digital coupons. This new campaign will feature brands like McDonalds, Adidas, Disney, Samsung, and Nokia. Using new technology, appropriate advertisements are targeted to users using profiles, bahavior, and responses.http://www.tmcnet.com/usubmit/2007/04/18/2531335.htm This technology is brought by the company innerActive. This company specializes in mobile advertising. www.inner-active.com

This new technology seems like a great chance to specifically target consumers. Online sites have allowed people to watch free video and only watch a few commercials. They don't seem to mind because they're able to watch whatever they want. Thousands of people will now be able to pay different games for free and many won't mind watching a few commercials along the way.