Pinkberry

Pinkberry is a rapidly growing chain of frozen-yogurt shops that is hitting America's hippest cities. The chain was started in West Hollywood by a young woman named Sherry Hwang. Her inspiration were the popular frozen yogurt shops in Korea. The only two flavors of the yummy yogurt are plain and green tea. It's made from real yogurt, free of preservatives, fat free, and has only has 25 calories per serving. The yogurt can be personalized when customers chose from the many toppings including blackberries, kiwi, and Fruity Pebbles. Nicknames by customers as "Crackberry", the product appeals to trendy, health-conscious consumers. Customers flock to Pinkberry because of the product itself and the hip atmosphere. There always seems to be a line outside of Pinkberry. There is no advertising used, only word of mouth.

Pinkberry was recently talked about on MTV's reality show, The Hills. The show follows a group of trendy friends in their early twenties. The girls have the hottest jobs, party at the hottest clubs, and apparently eat at the hottest places. In a recent episode the girls chat about a recent date at Pinkberry. The quick product placement got thousands of viewers to wonder what Pinkberry is. The girls are thin and beautiful and admired by girls (and guys) across the country. This free publicity gives Pinkberry another edge over competition. The shop is associated with the cool and beautiful. The brand is becoming an attraction. People don't simply go to Pinkberry to eat frozen yogurt, they go in order to be seen and tell others of their experience. As the brand continues to grow, it will be interesting to see if Pinkberry upholds the trendy image.