In 2002, the futuristic thriller Minority Report came out in theaters. Staring Tom Cruise, Minority Report used product placement to help describe the year 2054. The cool Cruise gave the brands he used a hip image. Interbrand Corporation, an Omnicom company, produces a website called brandchannel.com. (www.brandchannel.com) This website is the only site that is an online exchange about branding. On the site you can search for movies by year and find out which brands are featured in them.
Other brands including Gap and Pepsi use the future to show how they will always be present in life. The brands have the same image but change slightly with the "new technology". Gap uses personalized advertising on the store. The computer reads each person's ID and greets them by first name. The computer knows what you have bought, your size, and style preferences. The store can actually help you shop. This adds to Gap's already helpful image.
Minority Report contains product placement for brands including Audi, American Express, Nokia, Century 21, FOX, Gap, Pepsi, Lexus, and Bulgari. Brands like Audi, Panasonic, and Nokia used the storyline to show how they will keep evolving. Consumers are wowed with the futuristic technology and associate the brands with innovation. The Lexus concept car used in the movie is a realistic view of the future. Concept cars like these are shown on the website and it is amazing for consumers to see these vehicles actually on road.
Other brands including Gap and Pepsi use the future to show how they will always be present in life. The brands have the same image but change slightly with the "new technology". Gap uses personalized advertising on the store. The computer reads each person's ID and greets them by first name. The computer knows what you have bought, your size, and style preferences. The store can actually help you shop. This adds to Gap's already helpful image.
Other advertisements also prove to be interactive. The movie shows how billboards and other ads dominate life. The ads can recognize people and call you to them on first-name basis. This is a definate possibility for the future. We see personalized internet ads based on a log of recently visited websites. Is this the future of advertising? Although it seems overwhelming now, will we ignore these advertisements as easily as we ignore them now?
1 comment:
only one post for the week and it's about a 5 year old movie? no points
You might talk about minority report in the context of some new movie
BrandChannel has info on product placement for the newest movies
and to say it's the only blog about branding - big nope.
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