Today Dr. Pepper announced that they will be creating a giant transparent bubble in NYC's Pier 54. Weird, huh? Not only that but they will be putting an up-and-coming band IN the bubble for 20 days. The members of Cartel (a new pop-punk band) will be writing songs for their album inside the bubble. There will be cameras documenting their experiences and episodes may be aired on one of MTV's channels. The stunt will take place from May 24 until the band finally emerges on June 12. MTV is hoping to air their episodes soon after. http://www.brooksbulletin.com/news/entertainment.asp?itemid=62218Mediaedge is representing Dr. Pepper. With this stunt they want to attract young people who like Cartel, MTV, and soda. By placing this odd reality show on MTV, they will automatically get attention. Although, in theory, this sounds like a cool idea, I'm not quite sure how it will play out. 20 days seems like a long time for 5 guys to be trapped inside a bubble. Plus, being in a large bubble in the middle of New York City will definatly affect the writing. I'm not an artist, but most artists I know like peace and quiet to write. Recent advertisements for Dr. Pepper have shown the variety of flavors in the soda. Personally, I don't think of music when I think of this soda. Maybe Dr. Pepper is going in a new direction.
Stunts like this are getting more and more popular. Many companies sponsor concerts and/or large events. Dr. Pepper is taking it one step further. They are showing America HOW these hit songs get made. It will certainly be interesting to see how Cartel's new album turns out.
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