Hi! My name is Melissa and I am a sophomore Integrated Marketing Communications major at Ithaca College. After graduation I'm hoping to work in public relations. I love how you can be creative with pr. There are so many fields to explore including my blog topic, PRODUCT PLACEMENT!
Product placement is a way for companies to advertise products to increasingly cynical consumers. Companies pay for their products to appear on television shows, movies, and other forms of entertainment. This allows viewers to associate products with their favorite characters. With technology such as TiVo, people are able to fast-forward through commercials. Product placement is rapidly increasing because companies still want their products to be seen! Many times viewers are unaware of product placement. Advertisers and consumers alike are struggling with the use of product placement. Is it ethical? Should there be regulations?
In this blog I'll be discussing my encounters with product placement. I'll also be talking about my views on the issue. Enjoy!
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